Privacy Policy

Effective Date: February 13, 2026

GHP Labs LLC ("we," "our," or "us") operates Rosie, an AI-powered family assistant service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service via SMS, WhatsApp, email, or related channels.

1. Information We Collect

Account Information: When you start using Rosie, we collect your name, phone number, and family member names you choose to share. Your account is managed through GHP Labs' shared authentication system.

Family Data: We collect and store information you share with Rosie, including calendar events, reminders, family schedules, school activities, and other family management information.

Message Content: We store your conversations with Rosie to provide context for ongoing interactions and improve the service. This includes text messages, images of school flyers or event information, and email content you send to Rosie.

Usage Data: We collect information about how you interact with Rosie, including features used, message frequency, and interaction patterns.

Device Information: We collect phone numbers and messaging platform identifiers to deliver messages to you.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve Rosie's family assistant features
• Manage your family calendar and send event reminders
• Process photos and documents you share (e.g., school flyers, invitations)
• Send SMS and WhatsApp messages including reminders, calendar updates, and conversational responses
• Respond to your requests and provide customer support
• Analyze usage patterns to improve our services

3. SMS/Text Messaging

If you use Rosie via SMS, you may receive:

• Conversational responses to your family management requests
• Calendar event confirmations and updates
• Night-before and day-of event reminders
• Weekly family calendar summaries

Message and data rates may apply. Message frequency varies based on your usage and calendar activity. You can opt-out at any time by replying STOP to any message. Reply HELP for assistance.

4. Information Sharing

We do not sell your personal information. We may share information with:

• Service Providers: Third-party services that help us operate Rosie, including cloud hosting (Supabase), AI processing (Google), messaging delivery (Twilio), and calendar services (Google Calendar).
• Family Members: If you use Rosie's shared family calendar features, calendar information is shared with family members you explicitly invite.
• Legal Requirements: When required by law or to protect our rights and the safety of our users.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data at any time by contacting us.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt-out of certain data processing activities

8. Children's Privacy

Rosie is intended for use by parents and guardians to manage family activities. The service is not intended for direct use by children under 13 years of age. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the effective date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

GHP Labs LLC
Email: support@ghplabs.ai